March 2011 - CONFEX (2-3 March) - EARLS COURT - LONDON
Driving a Double Digit Increase in Event Registrations. Michelle Crouch MD presents how to:
• Achieve record numbers of event registrations and visitors
• Increase event campaign response rates by up to 40%
• Drive personalised on and offline event communications easily, seamlessly and profitably
• Discover the cross media technology behind 2010 award nominee IIR Exhibitions and IPEX
PRESENTATION - Click here to request a copy of the presentation
CASE STUDY - Click here to download & save
January 2011 - In The Press
To understand our thinking and assist your decision making, take a look at these two articles featuring DirectSmile and a recent project leading the way
Telegraph Supplement - May 2010
Marketing Week/Data Strategy - January 2011
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October 2010 - Up Close & Personal
If you want to get up close and personal with THE SOURCE Directors, you'll find them alongside DirectSmile advising CMO's, marketing and digital professionals at these events in November:
MediaPro (the future of integrated communications) Exhibition - Olympia 2, London, 2-3rd November
http://www.mediaproexpo.co.uk/
dot gain.org (the industry digital resource) Conference - The Kings Fund Conference Centre - London - November 30th
July 2010 - THE SOURCE Host the UK's Top 100 Marketing Directors
Following high demand for their thought leadership events, THE SOURCE joined forces with industry leaders at Google again this month to present on the future of integrated Digital, Data and DM. Over 100 of the UK's top Marketing Directors we're given the inside track for operationalising their marketing strategies using the latest technologies and techniques.
The presentations featured Google's gurus on the future digital landscape, their online tools and trends, a passionate delivery from MD of THE SOURCE Michelle Crouch on the importance of personalisation (including latest market research highlighting trends for integrated technologies) and a DirectSmile showcase comprising case studies Sainsubury's Nectar, T-Mobile and the recent Data Strategy award nomination 'IPEX DM Campaign' from IIR Exhibitions.
January 2010 - THE SOURCE, DIRECT SMILE, Google and TfM&A
THE SOURCE will co-host and feature DIRECT SMILE digital cross media technology at two events in the first half of this year, at ‘The Technology for Marketing and Advertising Show’ London Olympia 23rd – 24th February and at Google HQ, London 21st April.
If you are a CMO or responsible for shaping marketing strategy you should not miss the opportunity of meeting THE SOURCE MD Michelle Crouch and her team of marketing experts. They have a long and successful track record briefing and equipping the UK’s leading senior marketing professionals with the latest technology and know-how.
DIRECT SMILE is a next generation marketing tool, the engine responsible for delivering campaign responses of up to 40% for early adopters Sainsbury’s, Sony, T-Mobile and Readers Digest.
To keep ahead of the game, find out more and express your interest here >